Beyond Meat prices secondary offering at $160 a share, six times the IPO price

Beyond Meat announced Wednesday afternoon that it would price its secondary offering of shares at $160, an 18.6% discount to the closing price of the stock but more than six times the price charged less than three months ago.

Beyond Meat  plans to sell at least 3.25 million shares at that price, which would bring in $520 million, almost all of it for early investors, executives and employees. All but 250,000 shares came from shareholders, who will take home $480 million of that total. Underwriting banks — led by Goldman Sachs, JP Morgan and Credit Suisse — have access to nearly 500,000 more shares, all of which would come from selling stockholders instead of the company.

Beyond Meat , but demand for a piece of the meat-alternative company from investors and those looking to bet against the company has sent shares soaring. The stock closed Wednesday at $196.51, which is considerably lower than the record closing price of $234.90 last Friday.

Shares took a hit after . The stock declined 12.3% in the next day’s trading session after the news.

The biggest beneficiaries of the secondary offering will be venture capitalists who bet on Beyond when it was a private company. The biggest planned sale came from legendary Silicon Valley VC shop Kleiner Perkins Caufield & Byers, which planned to sell at least 622,401 shares, which would bring in just shy of $100 million before fees. If bankers sell the additional shares they have access to, more than 100,000 would come from Kleiner Perkins.

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Beyond Meat Chief Executive Ethan Brown planned to sell at least 39,130 shares, which would bring a total of more than $6 million, and Chief Financial Officer Mark Nelson planned to sell at least 55,418 shares for nearly $9 million. At least nine entities planned to sell more than 100,000 shares, led by Kleiner Perkins and Twitter Inc.  co-founder Ev Williams’s Obvious Ventures, which offered up nearly 350,000 shares before any overallotment.

The Bill and Melinda Gates Foundation Trust planned to sell at least 128,737 shares in the offering, while former General Electric Co.  Chief Executive Jack Welch planned to sell at least 8,063 shares. Beyond Meat’s lists dozens of selling stockholders, including Olympic snowboarder Shaun White, who planned to sell at least 1,069 shares; professional basketball player Maya Moore, who planned to sell at least 760 shares; and the Humane Society of the United States, which planned to ring up nearly $3.5 million by selling 21,633 shares.

Shares fell more than 5% in after-hours trading Wednesday after the secondary pricing was announced.

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